By ad, all time (cost per qualified subscriber; lower is better):

Ad	Spend	Qualified	Cost/qual	Status
DCT_005 Zero to $7 Million (Ben video)	$2,006	114	$17.60	Live · carries the account · 1 sale
DCT_007 X but for Y (static)	$945	49	$19.29	Live · 71% qualify · 1 sale
DCT_009 The Calendar Isn't Yours	$326	15	$21.76	Live · $30/day floor
DCT_003 Can't believe	$1,178	43	$27.39	Live · capped $63/day · only 34% qualify
DCT_001 The 200K Ceiling	$416	20	$20.79	Paused Oct 5 (got worse)
DCT_006 Confession	$125	5	$25.08	Paused Oct 6
DCT_002 / DCT_004	$77	2	–	Paused (no qualified in week 1)

Meta vs dashboard: Meta counts 323 qualified, the dashboard 248 (it only counts surveys it can tie to an ad). Always say which one you're quoting. Use the dashboard with the client.